Ladd’s Golf and Turf: Dealer of the Month

This month, we are excited to highlight Ladd’s Golf and Turf, a dealership that has been a cornerstone in the golf and turf equipment industry for over six decades. Under the leadership of Mitch Parker, Ladd’s has grown from a small machine shop into a prominent player in the market, known for its commitment to quality and innovation.

Ladd’s Golf and Turf was founded in 1963 by Bob Ladd as a modest machine shop. Over the years, the company expanded alongside the evolving golf industry. When golf courses began incorporating carts into their operations, Ladd’s saw an opportunity and began to diversify their product lines, eventually becoming a dealer for Club Car and later expanding into turf equipment with their turf equipment lines. Today, Ladd’s is recognized as a full-service turf equipment dealer, catering to a wide range of needs in the golf industry.

Mitch Parker has been an integral part of Ladd’s Golf and Turf and has been in the turf industry for 34 years. His journey with the company began in the warehouse, where he gained hands-on experience in various roles, including shipping and receiving, parts management, and delivery driving. This comprehensive industry knowledge eventually led him to a sales position, where he has excelled by understanding the needs of customers and the products they rely on. Mitch’s deep connection to the industry and his commitment to Ladd’s growth has been instrumental in the dealership’s success.

One of the key factors in Ladd’s success has been their strategic approach to selling Smithco equipment. Mitch emphasizes the importance of product knowledge, particularly when it comes to Smithco’s advanced sprayer lines. The technological innovations in Smithco sprayers, especially the GPS units, have set them apart in the market. While the initial cost of these units may be higher, the potential for significant cost savings, as evidenced by a 37% reduction in a customer’s chemical budget due to precision spraying, makes them a valuable investment for golf courses.

Ladd’s has not only maintained a strong presence in their established territories but has also expanded their reach significantly. In recent years, they have extended their business territory to include Michigan and Indiana, reaching all the way to the Panhandle of Florida. This expansion has opened up new growth opportunities for the company, allowing them to tap into fresh markets while continuing to serve their loyal customer base.

Looking to the future, Ladd’s Golf and Turf is focused on sustainable growth, balancing their expansion efforts with the continued development of their core territories. Mitch Parker’s leadership and deep industry knowledge position Ladd’s for continued success as they navigate the evolving landscape of the golf and turf equipment industry.

In conclusion, Ladd’s Golf and Turf, under the guidance of Mitch Parker, exemplifies the dedication, innovation, and customer-focused approach that make them a standout in the industry. We are proud to recognize Ladd’s as our Dealer of the Month and look forward to many more years of successful partnership.