Meet Your Salesperson: John Moore
Smithco is proud to re-introduce John Moore, our dedicated European Sales Representative. John has been with Smithco for over eight years, and is based in Germany. His journey into the turf care equipment industry began after his military service. With a background as an Airforce Technician, John transitioned into the sales profession through roles in the service department and as a European sales manager. His linguistic skills and technical expertise made him a perfect fit for our team.
Significant achievements mark John’s journey in the turf care equipment industry. One of his most memorable experiences was securing the largest sale in Jacobson’s European history. This project in Spain, known as Polaris, showcased John’s ability to leverage personal connections and in-depth industry knowledge to make a substantial impact.
Building strong client relationships is a key component of John’s approach. His technical skills complement his sales abilities. It leads to confidence in clients regarding the products he represents. Addressing technical issues alongside sales inquiries ensures the client trusts in John’s expertise.
John’s sense of humor is crucial in maintaining a positive atmosphere during challenging sales situations. He believes that humor, particularly the self-deprecating style often associated with English, helps ease tensions and fosters a more relaxed and enjoyable interaction with clients. This approach is in line with Smithco’s culture, where a lighthearted attitude contributes to a supportive and fun working environment.
Collaboration is key to John’s success. Despite being based in Germany and often feeling isolated, John relies on the advice and support of his colleagues in the United States. The teamwork within Smithco ensures that client needs are met efficiently and effectively. The collective effort of the Smithco team underlies the success of their sales operations.
What sets Smithco apart, according to John, is the company’s family-oriented nature and the direct involvement of its team members in product development. The informal but effective communication within the company ensures that customer feedback is swiftly integrated into the development process. This approach aligns with the more formal structures of larger corporate entities, allowing Smithco to respond quickly to market demands.
John’s motivation during periods of rejection or difficulty stems from his ability to learn from every experience. He understands that losses are a part of the sales process. John believes that handling them with grace prepares one for future success. His military background has helped him with the flexibility to adapt under stress and find innovative solutions to unexpected challenges.
Outside of work, John’s passion for soccer shines through. As a soccer coach and qualified referee, he has been deeply involved in the sport throughout his life. His commitment to coaching and playing soccer emphasizes his dedication to teamwork and continuous improvement. He brings these same values to his professional role at Smithco.
John Moore exemplifies the qualities of a dedicated and skilled sales professional. His technical expertise, humor, and collaborative spirit make him a valuable asset to the Smithco team. John delivers exceptional service and support to our clients. We are proud to have him as our European sales representative.
